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Dave Hiatt

You’re a business owner. That’s a wonderful thing! But stop and think for a moment. Is that all you are?

 

You are the executive, the leader of your organization. Executives make decisions all day, every day. The decisions you make affect everyone and everything in your organization.

 

Leadership is more than learning the characteristics and habits of effective leaders. Truly effective leaders ensure the organization has clear direction and an infrastructure which will enhance the probability of the organization successfully achieving their vision.

 

I remember taking a parenting class when my boys were young. The big takeaways from the class were the requirement to tell your child what the consequences of their behavior would be and to be clear on what you expected from them. I recall my boys’ mother and me saying to each other on numerous occasions, “We can’t get mad at them if we weren’t clear with our expectations.” Sometimes, the principle sounded like this: “Don’t punish them if you didn’t tell them they would be punished.”

Sandler provides an easy way to remember the five key components of getting a mutually beneficial conversation started: the simple mnemonic PLATE. 

Think about the last time someone asked you to tell them a little about yourself. Did you stumble? Did you regret how you answered? Did you miss an opportunity to fit in something important? Sandler Training advises that all professionals – especially salespeople – take time to craft their "thirty-second commercial." Thirty-second commercials can be used for prospecting and to introduce yourself at networking events. A great thirty-second commercial does two things, lets a prospect know what you do and answers the question "why is this person and their business relevant to me?"e

You know good customer service when you experience it. It's hard to explain at times when it's not so great, but it's easy to recognize when a customer service agent has gone above and beyond to make sure you're satisfied. At some point, every day, everyone is a customer. A good customer service experience is something that everyone can relate to - so what is it that makes for an exquisite customer service touchpoint

Like it or not, times have changed and the usefulness of a voicemail is up for debate. With email, text messages and Caller ID, some people find it irritating to see that they have a blinking red light or a notification alerting them to check their voicemail. And as sales professionals, the last thing we're trying to do is annoy a prospect or current client.